Rollercoaster Prod.

Clue

Woman with braids against a red wall, Clue campaign She had no Clue
Woman sitting on the floor among clothes, Clue campaign
Woman sitting on a kitchen counter, Clue campaign
Woman in a red chair in a blue room, Clue campaign

  • Client

    • Clue

  • Creative Director

    • Kaddie Rothe

  • Service

    • Concept / Creative Direction

For CLUE, we built a campaign around a slightly ridiculous truth: how are we supposed to know our bodies when nobody ever taught us? SHE HAD NO CLUE UNTIL SHE DID turned those wait… THAT'S why?! moments into the campaign – the symptoms we misread, the patterns we missed and the things we somehow reached adulthood without anyone explaining. Through a series of relatable, funny and painfully familiar stories, we made body literacy feel less like a biology lesson and more like finally getting the group chat you should've been added to years ago.