Sarah Hartmann x Zalando

Big campaign. Tiny timeline. What happens when your favourite creator, a dream client and a slightly unhinged timeline walk into a campaign? Apparently: superhuman creative speed. For Sarah Hartmann × Zalando, we went from pitch to production in two weeks and from shoot to live in another three – building a dopamine-fuelled world where comfort got to be iconic. I got to have my hands gloriously everywhere: concept, casting, creative direction, set, art direction, copy, post-production and even the landing page. Basically, we had five weeks, one very good idea and absolutely no interest in doing things halfway.