Rollercoaster Prod.

Shiseido

Smiling woman holding a red Shiseido serum against a red background, Your Era. Your Skin. campaign
Close-up of a woman with a red Shiseido serum
Woman in a white tank top holding a red Shiseido bottle with both hands
Woman in a white shirt holding a red Shiseido bottle
Woman holding a red Shiseido product to her face
Smiling woman with a towel on her head holding a Shiseido product

  • Client

    • Shiseido

  • Creative Director

    • Kaddie Rothe

  • Service

    • Concept / Creative Direction

For SHISEIDO, we took the idea of "anti-ageing" and politely showed it the door. YOUR ERA. YOUR SKIN. turned skincare into something much more interesting: a celebration of every version of you – the eras you've lived, the face that lived through them, and whatever era comes next. We built a campaign world around ageing without the anti, bringing together real stories, beautiful skin and a visual language that felt modern, intimate and proudly age-positive. Because your skin isn't something to rewind. It's the timeline.